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裸心堡(naked Castle)导视系统设计

设计灵感 Design Inspiration

导视系统设计灵感起源于欧式城堡从中世纪粗犷风逐步趋向摩登优雅的装饰艺术风。盾徽的设计结合了百年城堡遗迹的抽象形象与英式马蹄、盾牌和飘带等元素;系统中的部分标识也用到了头戴皇冠的城堡国王和王后的图形元素;字体的处理上每个字母和数字都有一段双线装饰。

The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signages as well. Each letter and number on the signage adopts double lines as part of the decoration.

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(图片来源:致逊Zesion Design)


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(图片来源:裸心集团)


导视标识 Signage Design

裸心堡导视系统设计融入城堡,粗犷与摩登优雅两大风格、两种文化、两个时代的碰撞与交融,城堡盾徽凝集精神,沉浮着记忆节点,折射出裸心堡沉浮的百年历史和莫干山的风景变迁,仿佛向游客娓娓道来这座传奇的城堡的故事。石材城堡建筑与整体装饰简约大气,有着高端环境所特有的内敛与自持。

The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.


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(图片来源:致逊Zesion Design)文献资料-裸心堡-14.jpg文献资料-裸心堡-16.jpg

(图片来源:致逊Zesion Design)

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(图片来源:裸心集团)

技术支持&制作公司:上海优逸标识有限公司